I'm not too crazy about marketing people. It's not that I dislike marketing as a concept... on the contrary, I have nothing but respect for the concept of subtly manipulating the human mind. Thus it is naturally frustrating to watch the concept of marketing move away from calculated campaigns, and more into the realm of Mailchimp and Social Media junkies. If the ability to use Facebook tops your list of tangible skills, chances are I wouldn't trust you to define my company's voice.
I'm assuming that undergrad marketing programs consist of more than introductory Instagram classes. Where then, are these concepts being applied? From the outside looking in, a case can be made that marketing is the discipline of deploying microsites and unapologetic sales messaging.
I can only imagine how CMOs who meticulously shaped brands feel about a workforce striving for a bare-minimum understanding of their field. Yet I can